9 Benefits Of Giving Promotional Corporate Gifts

Promotional corporate gifts can be any product from pens and office supplies to usb keys and drinking bottles that contain your company’s logo and name on them. Here are 9 ways in which giving these promotional products as corporate gifts can benefit your business.


By giving these corporate gifts you can:


1. Develop your B2B relationships

Companies are comprised of people, and people just love receiving gifts. They are also more likely to pay attention when receiving a gift. If the promotional product you give can be used frequently in an office environment. It will remind that office of your helpfulness and good will. This can go a long way when developing relationships with current and prospective clients.


2. Raise your brand’s awareness

Using promotional material as corporate gifts quite literally puts your name out there. By distributing gifts with your business name, logo and contact information, you are spreading awareness of your company. By receiving something free from your company, they associate with the gift and in turn, your company, positively.


3. Save your business money

Corporate gifts are an incredibly cost-effective method of advertising. As they are usually retained and used quite frequently, the cost per impression is minimal compared to other forms of mass media or targeted advertising.


4. Maintain customer loyalty

Customers who receive corporate gifts are more likely to give you repeat business. It also enforces the partnership link between your business stakeholders. Giving corporate gifts reminds the receiver that their business is important to you. This is a positive feeling that increases loyalty.


5. Improve customer image and perception

By receiving a gift, you develop a positive perception of the giver. The idea of giving is associated with goodwill. By giving corporate gifts to your stakeholders and prospective clients, you improve your company’s image and increase positive perceptions.


6. Generate more leads

By distributing your company’s logo, name and contact details on corporate gifts, you increase awareness, interest and curiosity in your business. You can use gifts as an incentive to capture email addresses or sign up for free trials. Customers are much more receptive to a company that gives them free gifts.


7. Generate more referrals

Your customers are very useful in generating new leads. By asking them to provide referrals, you can capitalise upon their vast connections. You can use promotional products to encourage lead generation. Offer them as incentives to gain these referrals.


8. Increase sales

Customers who receive corporate gifts are more likely to spend more on products and services from the company that gave it. Sales will also naturally increase in accordance with increased goodwill and brand awareness. Customers feel they get more value for money or are highly valued will buy more from your company.


9. Develop employee relations

By giving gifts to your staff, you can improve the attitudes of your employees. By rewarding them for good work with company branded gifts, it reminds them of how valued they are to the company. It motivates staff to win these awards and increases production. You can also reinforce a company’s ethos or slogan through repetition on promotional products.


For best results place your corporate gift giving in the hands of a professional :- Printouch Limited.

5 Tips For Successful Outdoor Advertising

When it comes to outdoor advertising, there are a number of solutions to choose from, all of which offer their own distinct effect: posters, billboards, street banners, pull up/roll up banners, and many more.

The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to relay a short, meaningful message into the consciousness of a driver, passenger, or pedestrian who may have no interest in your message. But if your advertisement has enough creativity to get past this obstacle, you can be sure that it will have a considerable effect.

Here are a few tips to help in the design of outdoor ads:

1.      Stick to the three-second rule

As mentioned before, the viewing audience for outdoor ads is primarily made up of mobile people going on with their day to day activities, which can restrict the viewing time of your message. When designing your message, you must emphasize clarity and focus so the ad intrigues and entertains efficiently. If the creativity is strong, other factors like location, duration of campaign, and media weight will make it extremely successful.

2.      Stick to the 3-7-10 rule

If you get stuck in your design, the 3-7-10 rule can be a good starting point:

o    3 elements – text, image, logo.

o    7 words – or less. Message should be succinct and to the point.

o    10 percent – minimum area occupied by logo so it is easily identifiable

Although it sounds formulaic, this rule can be applied in countless ways in the design of the advertisement. The best design depends on the creativity of the designer.

3.      Choose an instantly recognizable image

The more effective advertisements use an image that can be identified in an instant, such as a singular image, a product shot, or a close up of an item. This is very important in any type of outdoor advertising medium because they will most likely be viewed in transit.

However, there are exceptions to this use of images, as in the case of a Spectacular or Large Format Super site, where you can use scenery shot or a detailed image. When designing, keep in mind that the average viewing distance for such sites is 200m.

4.      Make the message readable

Your message must be easily legible at the ideal viewing point depending on type of medium. Make sure the following elements are taken care of:

o    Adequate spacing between letters and words (proper kerning and tracking)

o    Use a combination of capital and lowercase letters to improve readability

o    Use the appropriate colour and balanced typeface

o    Ensure 24/7 readability (this may mean lighting your advertisement at night)

Lastly, you should make your outdoor advertisement engaging. You will be competing with not only those in your category, but also against everything else that draws the attention and consciousness of your prospects. A great advertisement in an overly busy area may still go overlooked. Ensure that your advertisement is in an area that will allow it to stand out and make the impact you desire!